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Canvassing Tips and Techniques
General Canvassing Techniques
In this section we’ll cover a few techniques that are different from the typical ways of canvassing. Most of these techniques are based upon creating a successful psychological edge for our efforts. In the Canvassing Conversation Tips section, we’ll demonstrate how to easily put many of these points into practice.
Remember that, as canvassers, we’re “invading” the space of those we are canvassing. People are sometimes on the defensive from the moment they open the door. People often don’t want to be bothered by someone at their door. Accordingly, we must be prepared to deal with this type of feeling or attitude in a positive manner.
Three–quarters of this work is about understanding human nature and psychology. Using this kind of insight in order to get people to listen and engaged in a 3–5 minute conversation will be far more effective than to merely do a presentation about Barack Obama.
Those people that you can approach in a straight–on manner will probably already agree with you. We’re trying to engage even those that might disagree with Obama as a presidential choice.
Do Not Wear Obama Buttons
One of the first things we’ll suggest is NOT to wear Obama buttons or other things that identify you as working with the Obama campaign. Though this seems contrary to what we’re trying to do, there are actually a few psychological reasons behind this suggestion.
Our intent is to enter into a 3–5 minute dialog with people. If we start with a neutral appearance and demeanor, we’ll be far more successful at talking with people who might otherwise be “closed minded.”
There are those that won’t want to hear about Barack Obama, or any other political candidate. There are those that just plain don’t trust politicians. And, there are those who are feeling the whole presidential election cycle has started way too early, and they don’t want to hear about it.
By NOT wearing any identifying buttons, we’re removing what could be an immediate wall between the person we’re canvassing and ourselves through a neutral appearance. This will give us a better opportunity to effectively communicate with people, and to introduce them to Barack Obama.
Identify Yourself as Someone Living Within the Community
It may be easier for inexperienced canvassers to canvass the houses within their own neighborhoods. This is because you’re often on at least a nodding acquaintance with those who live near you, and you may feel more comfortable canvassing in the area in which you live.
If, however, you’re not canvassing within your own neighborhood, identify yourself as being someone from within the community. There are several ways that you can do this — even pointing off in the general direction of your house and saying “I live close by.”
Don’t Mention Barack Obama Right Up Front
This goes back to the same points that we were making in the first suggestion about not wearing Obama buttons while you’re out canvassing. Again, the point is to get the person who you’re canvassing engaged in a 3–5 minute conversation. This will often be far easier to do if you don’t state the final goal of your visit in your opening statement.
The objective is to get people to listen to you based upon your first having actively listened to them. Address their concerns or statements and use this to create your opportunity to discuss your support for Barack Obama.
Actively Engage People in a 3–5 Minute Conversation
Once you’ve identified the major concerns or issues of importance to the person you’re canvassing, ask them an intelligent follow–up question. Ask them (as an example) what they think should be done to resolve the problem. Once they’ve answered, let them know that they have some good ideas.
From there, you’re ready to begin introducing them to Barack Obama. As you do introduce them to Obama, be sure that you leave plenty of room for a continued dialog. Continue to ask questions that allow the other person to remain actively engaged in the conversation.
Find Ways to Show That You’re Interested In and Value Their Opinions
People like to feel that their opinions are worthy, and they like to feel listened to. People like it when they’re treated as intelligent individuals. Use this opportunity to reinforce these feelings within the person you are canvassing.
This is a part of asking someone what they think should be done to solve a specific concern, and also demonstrates another way to reinforce positive feelings within those you are canvassing.
Show appreciation for their having shared their opinions with you. You can say something like, “I can tell you’ve put some thought into this matter.” Again, this is where you can start to show them how Senator Obama agrees with them, and what he’s doing about these issues.
Be Honest When You Don’t Know the Answers
We will strongly urge all canvassers to learn about Barack Obama and his positions prior to going out. Even when you’re well studied, however, there will come times when you don’t know the answer.
It is best to not make up an answer. Instead, let the person know that you’re not sure of the answer, but that you’re more than willing to find the answer for them. In the end, your honesty will be a lot more appreciated than if you just make something up off the top of your head.
Offer to get the information to them if they’re interested in receiving an answer. If possible, jot down their name, address and phone number so that you can follow up with them.
There will be people who do not want to give their personal information out. For such people, offer to drop the information off under their doormat or some other such place. This will leave the other person feeling like you’ll not be returning to pester them, while it also allows you to follow through on your promise.
By all means, if you say that you’re going to follow up with someone, be sure that it is accomplished. Nothing is more insincere than a promise to follow-up that lacks the appropriate actions.
Dealing With Negative People
No matter how positively you approach canvassing, you’re always going to encounter negative people. Some people may slam the door or be rude to you. That’s just the way it is – don’t let it get you down! Remember the old sales adage — it takes several “NOs” to get to a “YES”! Don’t let this dissuade you from your purpose, nor allow it to adversely affect you.
When approaching a new house, always be mindful of the body language of the person to whom you’re speaking. If they appear negative or closed, be mindful of this. If, through your attempts to establish a conversation with such people, you don’t see them “loosening up,” simply say “It appears that I’ve caught you at a bad time.” Thank them for their time, and exit gracefully.
Redemption is always a possibility! (If they’re currently for a different candidate who does not get nominated, a positive impression of your contact with them may turn them to Obama!) So, always leave on a positive note, and firmly in control of yourself and the situation.
Always Remain Positive
During your canvassing, you’ll undoubtedly meet many different kinds of people with many different opinions. You’re probably going to meet people who already support other candidates.
It is important not to appear at all negative towards other candidates, or other opinions. Through active listening, you should be able to find a common ground upon which all persons agree. This is precisely the position of Senator Obama, and it is precisely the manner in which he has conducted himself throughout his political career.
Remember, we’re the face of the Obama campaign as we do our canvassing, and we must leave people with a positive impression.